The Newsletter Anatomy: Designing Emails People Read



The email newsletter hasn’t changed much over the years but that’s not necessarily a bad thing. Sure we have social media and a zillion new websites to choose from but good ol’ email still remains an extremely valuable asset to all affiliate marketers. The format has generally remained the same. Yet, marketers have found new strategies to take the old and breathe new life into this platform. Let’s grab a scalpel and dissect the inner workings and anatomy of an email newsletter. The Inner “Guts” of a Newsletter A newsletter truly boils down to four elements: The Content The content...

Email Marketing 101: The Beginner’s Guide to Profitable Lists



Email marketing is one of the most valuable assets you can add to your marketing. It allows you direct access to your subscribers and interested parties through their email without the hurdles of finding content and participation on your website. In this article, we will be exploring the complete process of building your first email mailing list. You’ll be taken from the conceptual stage and end with a hodge-podge of marketing tips to increase your subscriber count on your list. Ready to get started? The BIG Question: Why Build a List? Before we dig into the juicy details of building...