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Program Details

Base Commission 1% - 5%
Payment Frequency Monthly
Payment Type Variable
Accepted Countries Global

ULTA Affiliate Program: Overview

ULTA is a retail leader in the beauty and makeup industry with thousands of physical locations, massive product catalog, and a strong, social presence with passionate followers and customers. The ULTA beauty brand carries makeup products across several popular categories from nails and skin care to bath & body and hair.

The ULTA brand also offers beauty services in their physical locations, beauty guides, and a strong content/social platform bringing makeup influencers, customers, and big brands together. The site boasts some 20,000 products across 500 well-established beauty brands across all price points.

The ULTA affiliate program offers 1-5% commissions for its partners (depending on network).

The program uses a 30-day affiliate tracking cookie, includes an extensive creative catalog including banners and other high-converting designs, available globally, and allows its publishers full flexibility with its promotion (if it adheres to the brand guidelines).

The ULTA Program: Pros and Cons

Partnering with the ULTA affiliate program gives you access to one of the leaders in the beauty and makeup niche. Its massive product catalog, physical location (with services), and passionate community creates an incredible opportunity to earn with brands and products your followers know and love.

What are the positives of joining the ULTA Beauty program? What are the negatives?


  • Work with a market leader in the makeup industry
  • Coupons and frequent promotions to spark new sales


  • Very low commission rate depending on platform choice

ULTA Offers and Promotions: Our Verdict

It’s hard to determine the profitability of the ULTA affiliate program because it has such a low commission payout.

Affiliates would need to drive a lot of traffic and referrals through the site since many products are inexpensive. With that said, ULTA is a market leader (perhaps the biggest) so it makes sense why you’d include their offers and promotions on your site – they carry it all!