Lonely Planet

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Lonely Planet Affiliate Program Learn More [mrp_rating_form rating_form_id="1" title="" submit_button_text="Submit a Review"]

Program Details

Base Commission 12% - 15%
Payment Frequency Monthly
Payment Type Direct Deposit, Wire
Accepted Countries Global

Lonely Planet Affiliate Program: Overview

Lonely Planet is one of the world’s best online sites (and print) sources to find travel information whether it’s hopping city-to-city, discovering untouched wilderness, or sight seeking in popular travel destinations. The site has it all. Visitors can also prepare and book travel services through the platform or spend some time on the forums, reading its extensive guides, or shop for travel books.

The Lonely Planet affiliate program pays 15% commissions on all print books and ebooks.

The Lonely Planet program allows its partners to easily implement offers and deals to their books and ebooks (and soon, travel services). The program includes monthly leaderboards, monthly promotions/incentives, and plenty of creative assets to get the ball rolling.

The Lonely Planet Program: Pros and Cons

The Lonely Planet program operates through Awin and Commission Junction. The program includes all your typical features and then some. Partnering with this highly-respective brand in the travel market, with its available supporting resources, can maximize sales potential on your blog.


  • High 15% conversions on travel guides
  • One of the biggest brands in the travel guide market


  • Travel service commissions aren’t yet available
  • Partners with Amazon Associates which could slice commissions

Lonely Planet Offers and Promotions: Our Verdict

When you think ‘travel guides’ you think A) Lonely Planet or B) Frommer’s. Lonely Planet has managed to place itself as the leader among younger crowds with their adaptation to the Web. Their program has high-income potential through its 15% commissions and high, 12% conversation rates with its guides.

The Lonely Planet offers and promotions are frequent and enticing. Adding them to your site, pairing them with topical/destination content, could see you earning big commissions. Every travel blog or website should have Lonely Planet represented — if not, join up and start today.