The gambling niche is among the most lucrative for affiliates. It’s an evergreen niche with tough competition but incredible monetary rewards. The poker sub-niche is among the popular choices. What draws so many to poker? Is it the learning and skill curve? Is it the excitement of the river? Or, is it the competition and high-profile games we’ve come to love? Poker has long since been one of the more popular table games in a casino. The subtle odds of winning, skill, and chance concoct a perfect combination for new and veteran players. Every year, millions flock to casinos to play their luck. Many more are online playing casino and table games like poker. A gambling blog has a lot to win when adding poker affiliate programs to their site.

What You Need to Know about Being a Poker Affiliate

Ever played a few games of poker? It’s wildly addictive! Poker is one of the better games of chance because there’s skill (unlike pressing a few buttons and hoping the slots reels land on 7). It’s a game where you can win by sheer luck, too. Mix a bit of money on the line and the psychological warfare and you’ve got yourself some edge-of-your-seat gameplay. But: Many people visiting casinos are intimidated by poker. They’ve played a few hands at home or with some friends, but it’s a different game once you’re surrounded by professionals. Sharks can quickly attack and leave you penniless before you know what hits. The non-confrontational element of online poker is what attracts so many. Online poker is a different game entirely. You lose the one-on-one showdown when sitting across from another but gain flexibility in the gameplay, buy-in, and prize pool. A poker affiliate promotes content helping visitors understand gameplay. And, pairs poker affiliate programs to give excited visitors a place to play and put some money on the line. Each person visiting an online casino, and buys in chips/credit, becomes a revenue stream for the affiliate. These poker programs typically pay with recurring commissions. Land yourself a “whale” of a player and you could see big, monthly payouts from their gameplay.

The Poker Industry and Market: By the Numbers

More than 100 million people play poker making it more popular than golf, tennis, and billiards. There are several variations of the game format form the wildly popular Texas Hold ‘Em to Razz. For a few cents a player can buy a pack of cards and enjoy a couple of hands. This is a game with very low barriers to entry but one with a high skill ceiling. Here’s what the industry looks like:
  • Generates nearly $160 million per year from desktop/mobile play
  • Gross revenue for online poker (by 2012) was 3.2 billion
  • The industry has seen a near 40% decline in popularity since its height
  • Top sites will often see 15k peak players at a given time with a 1000-1500 average per week
Add in high profile tournaments and this romantic idea of being a professional poker player and you’ve got quite a lot of action. The gambling industry has made leaps and bounds to adapt to tech. There are new platforms and games added regularly. Low betting pools, free chips, and the online social aspect of poker sites keep people coming back for more. This is a huge win for any poker affiliate.

Why You Should Promote Poker Affiliate Programs and Offers

Poker is a game of skill for all groups – the player base and interest has declined over the past decade with the introduction of other casino games, but it remains a favorite among enthusiasts. The dwindling market creates an opportunity… … the remaining players are those highly passionate about the game. This is in comparison to the early 2000’s where everyone took to the Web, seeking online poker. Many of those to have remained either still play regularly or have taken their gameplay to the professional level. There is a market for newcomers, sure, but their gateway is most likely through other programs. And that’s the key… casinos. Most poker affiliate programs are paired with other casino games. The market consolidated after many sites were banned or bought out by major companies. A poker affiliate isn’t only promoting poker offers but also ending them to sites to try other table games, slots, bingo, sports betting, and more. This creates many affiliate avenues promoting:
  • Poker training
  • Poker books
  • Poker courses
There are opportunities promoting VPNs and online security, too, since many players will need to access poker sites through a proxy. The diversification is a neat aspect of being a poker affiliate. Sites like,, and have used content and poker affiliate programs to monetize – and they’re doing it well!

How to Make Money in the Poker Niche by Promoting Offers and Promotions

There’s one troubling aspect of the poker niche… Most advertising platforms want nothing to do with the industry. This includes ads and monetization methods ran through those platforms. It makes monetizing a poker site somewhat difficult if you’re not willing to diversify through poker promotions and offers. That’s not to say it’s impossible. A smart poker site owner would begin with the following:
  • Training – Attracting newcomers and experienced players through poker strategy and training materials. This could include written blog posts or video explanations. It could also mix in information products and email newsletters giving the inside scoop on smart plays and strategy.
  • News – Big tournaments, industry-shaking news, and recent additions to the market attract poker players. A new site may offer big bonuses effectively incentivizing their switch. Many of these new sites (or added games) let you rework poker offers into these news pieces.
  • One-on-One – A site owner and an experienced player could take select members of the community under their wing and provide one-on-one training and gameplay. This builds a rapport with fellow players while building confidence in transitioning to real tables.
What kind of promotions could you add to the content and social?
  • The 888 program
  • Poker Star Partners
  • The Poker Bank
Be on the lookout for programs offering rakeback which pays a percentage of each pot. You could also focus on attracting whales by covering big, open (or private) tournaments. Become that go-to source in the poker industry and you can leverage authority in a way very much like becoming a handler.

Go All-In with Poker Affiliate Programs and Offers

Every game of poker plays out differently but your foray in this niche doesn’t have to be random. A quality site covering tons of strategy and news is a welcome addition to the competition. The addition of a forum to let other players discuss games would add to the mix, too. Poker affiliates are set to earn 30%+ through their referrals. Many offers use incentives to create irresistible offers. Online play skirts the taboo line… people can’t resist but explore. The thrill of winning a big hand, making some big bucks, is often enough to get people signed up through your referral links. Look through our poker directory and find which promotions best suit your niche site. Play your hand right and you could find yourself making incredible gains!
Read MoreRead Less

Poker Host

Learn More

Poker Host Affiliate Program: Overview Poker Host provides one of the oldest, most respected poker rooms online. The site and platform provide a massive $1000 bonus with 100% first deposit, access to weekly freerolls, a reward program, and fast & easy payments. Poker Host runs daily tournaments and live dealer...

BWin Party Partners

Learn More

BWin Party Partners Affiliate Program: Overview BWin Party Partners is the brand behind wildly-popular online gaming destinations including Bwin, Party Poker, Party Casino, and Their selection of sites includes new player introduction bonuses, access to 24/7 cash games across all major types, and live, daily action with big prize...

Red Chip Poker

Learn More

Red Chip Poker Affiliate Program: Overview Red Chip Poker provides smart poker strategies and training for poker enthusiasts and professionals. The site provides a professional membership program collecting some of the best players in the world, providing their best advice to its thriving community of serious players. For $5/mo, users...


Learn More

BetOnline Affiliate Program: Overview BetOnline, as you could guess, is an online gambling platform – but quite a big one being covered in major publications like ESPN, Forbes, Fox Sports, and others. The platform has fast payouts and big limits, giving its players tons of fun and thrilling opportunities to...


Learn More

TonyBet Affiliate Program: Overview TonyBet is an online sports betting platform covering all major sports and events. On the site, users can place bets on their favorite teams and games, hedge their positions, and win big. The platform covers all types of sports from your usual sets like basketball, football,...

William Hill

Learn More

William Hill Affiliate Program: Overview William Hill is a race & sports book brand present in 109 Nevada sports book locations including 70 mobile deposit hot spots and 200+ statewide 7-11 locations for account funding. The flagship app, provided by William Hill, places sports betting on iOS and Android devices....

Best Partners

Learn More

Best Partners Affiliate Program: Overview Best Partners is an affiliate network containing the biggest names in the gambling industry. The platforms and brands under the umbrella of Best Partners include the wildly popular Bodog, Bovada, Café Casino, Joe Fortune, Downtown Bingo, and others. The Best Partners network covers all plays...

Evoke Gaming

Learn More

Evoke Gaming Affiliate Program: Overview Evoke Gaming operates through Redbet, Winning Room, Bertil, and MamaMia Bingo. These operations allow Evoke Gaming an entry into casino, poker, bingo, and sports booking. More than 1 million players have explored the online gambling platforms offered through Evoke Gaming. The Evoke Gaming affiliate program...

PokerStars Partners

Learn More

PokerStars Affiliate Program: Overview PokerStars is one of the largest online poker websites with an incredible value proposition through live events, free play, and dozens of game variations. PokerStars operates not through its site but with secure software where users create an account and start playing. Players can experience the...

Learn More Affiliate Program: Overview is a market leader in the online casino industry sporting hundreds of games across all major categories of casino games. This includes favorites like slots, poker, sports betting, bingo, and more. The site features some of the biggest jackpots in the online gaming market. This...