Business Networking: Why It Matters, How It’s Done

I kept hearing the same phrase when I started: Business Networking.

To be honest, I kind of grew sick of hearing it…

I ultimately thought that I was above networking and that my degree would be all I needed in finding a job.

The swift lesson I learned soon thereafter was that my thinking couldn’t have been further from the truth.

The bottom line is this:

The success you have in your professional life is forged by the people you know and the relationships you build

Do you have to know Bill Gates to get a good job in the high tech sector?

No, but the point is that it never hurts to make a contact and get to know someone.

Maintaining relationships with lots of people in your field you put yourself in a position to be more successful.

The Importance of Business Networking

Business networking might be one of the most important things you do as you enter the world of online business.

As a beginner, you will need the input of experienced veterans to steer you in the right direction. Their advice is valuable and a relationship forged with someone like an experienced business owner can be priceless.

Most likely, as you begin your endeavor as an entrepreneur, your mind is full of ideas and things that you hope will make you money. Some ideas are great and worth keeping quiet, while others need to be talked about and critiqued. Many times you’ll find that you’re not the first person to come up with a particular marketing strategy.

So why not harness the power of experienced veterans to help you refine and perfect your idea?

A Simple, Successful Business Networking Strategy

Despite its vital importance to your overall plan as an online business owner, the very nature of the business you have chosen makes networking relatively easy.

The Internet will be your most powerful tool in successfully networking as an affiliate.

A great place to start is with business networking groups.

These groups house some of the best entrepreneurial minds.

A few examples include:

  • Your local chamber of commerce
  • LinkedIn groups and following influencers
  • A sub-Reddit for your industry
  • Searching locally through Meetup

These and other social platforms like it will be your frontline for starting a business.

The only way to learn is to jump right in and start reading and posting.

As you read others posts and put up posts of your own you will start to learn about the other members and see how they can help you build your business.

Here are a few business networking tips when using these groups:

  1. Read as much as you can: Before you start posting questions and seeking relationships, take some time to really dig into the platform and get some information about the members. You’re not only seeking information on the members, but you’re taking in vital information that you will need to be a successful startup. Most topics you can think of have probably been covered on the platform at one time or another.
  2. Search for topics you have questions on: By searching for topics that you are interested in you will start to build a picture of other business owners who might share your interests and have experienced the same things. The posters you see while searching for topics will provide you with a good idea of who you might be able to look to in the future for advice or help.
  3. Be courteous and professional: Although you may not be to the point where the online business or side gig is your sole source of income, many people who post in these business networking groups have reached that point. This is how they feed their families and it is no different than a job at Microsoft. Remember to be professional and courteous in all your postings and messages. Trust me; it will pay off.
  4. Use private messages to ask questions and forge relationships: As your knowledge of online business grows and your business grows, you will want to speak directly with experienced owners. The private message feature of most social platforms is a perfect way to get more information than a group post alone could provide. Most entrepreneurs are driven people that love to share and exchange ideas. A professionally written question to an experienced member will almost always get a very helpful response and more importantly, a chance to really get to know someone powerful in a field you are interested in.
  5. Share your success: Post how your business is coming along and allow others to critique. This brings exposure to your startup (giving you a chance to further build networking potential with peers). But, also gain valuable feedback on ways you can improve the business site, sales funnel, customer relations, and more.

What are some other ways I can build relationships as an entrepreneur?

You will find as you begin your career in business that there are many important people that keep popping up.

“Influencer” might be a term you that you keep hearing.

The reason you keep hearing about influencers is that they are your connections with bigger brands.

These are the people with better access to the business opportunity because brands reach out to them!

It is crucial to form a positive and informed relationship with your influencers

They have a vested interest in your success as an online entrepreneur.

They are usually very experienced in your market space and are a true wealth of knowledge.

The influencers are also important in that they can provide you with pretty much anything you need to help your promotions and marketing efforts. If you are promoting a dating service and can’t find a banner that you like or you need some HTML written for a text link, influencers can almost always help point you in the right direction.

Never be afraid to email or call mentor-types once you’ve built a great relationship.

Remember, their influence and success are tied directly to the overall market’s success! In addition, these influencers can be an excellent place to start if you are looking to talk with other entrepreneurs in your industry that may be able to offer a helping hand.

Here are a few other people to build relationships with:

  • Other webmasters: Obviously you will run into a lot of webmasters by being an active member of various online business groups but that doesn’t mean you have to limit your contact to just those. A well written professional email to a webmaster certainly can invoke a response and if done properly the results will almost always be positive. As you grow your business, relationships with other webmasters will be critically important. They can provide vital partnerships and could be potential partners for future projects
  • Local business owners: Never be afraid to bring your online marketing efforts to the grassroots level. Local business owners are usually willing to hear you out if your idea is sound, professional and most importantly mutually beneficial. Here is an example: Let’s say you have a website that provides information about homeowners insurance and you promote various insurance products on your website. Ask the local home improvement warehouse if they would be interested in receiving some free flyers or promotional mailers if you could simply put a small ad on your website on them. Offer to cover the costs of the mailers and come to the table with some good promotional ideas for their business.
  • Friends and Family: This one is obvious but shouldn’t be overlooked. You don’t have to sell things to your own family but there is no reason to keep it quiet that you’re starting an online business. Spread the word about your new career path and I can almost guarantee you will find that there is someone you already know that can in some way or another help out your online marketing efforts. Whether they simply tell some more friends about your business or actually know someone who is involved in your industry it can only lead to more contacts and more opportunities to network

Almost anyone who has become successful as an online business owner will tell you that they couldn’t have done it by themselves.

Somewhere along the way, they have met someone who offered immeasurable help to their business. The point is there is no reason to try and do this by yourself when there are so many successful business owners out there who are willing and ready to help you out. If you seek out relationships with the right people, ask the right questions and maintain the utmost in professionalism, you can’t go wrong.