What does your brand say about you business?
Better yet … do you even have a brand people are talking about?
You can sell all the products you want but if someone mistakes you for one of your competitors — it’s kind of moot, isn’t it? Like how we say band-aid whenever we reference medical strips. Or post-it notes for any small piece of sticky paper.
If you can’t differentiate your business then you really have to wonder how your customers do it.
You need awareness within your marketplace — learn a few things from this brand awareness infographic…